Ten Thousand Cents (Revisited)
May 21st, 2009 by capitaladmin
“Ten Thousand Cents” which has also been around the web quite a bit. For Ten Thousand Cents, 10,000 people were paid one cent to draw 1/10,000th of an image of a $100 bill. This digital artwork creates a representation of a $100 bill. Using a custom drawing tool, thousands of individuals working in isolation from one another painted a tiny part of the bill without knowledge of the overall task. Workers were paid one cent each via Amazon’s Mechanical Turk distributed labor tool.
There is something quite powerful about the idea of thousands of people creating a work of art in tiny, unrelated chunks, unaware of what they are contributing to – the military and skunk works call it Compartmentalization for national security reasons… Quite apart from the end result, it provides an engaging commentary on our networked society both in terms of online connections and the global economy and sustainability.
The total labor cost to create the bill, the artwork being created, and the reproductions available for purchase (to charity) are all $100. The work is presented as a video piece with all 10,000 parts being drawn simultaneously. The project explores the circumstances we live in, a new and uncharted combination of digital labor markets, “crowdsourcing,” “virtual economies,” and digital reproduction.
Ten Thousand Cents from Ten Thousand Cents on Vimeo.
Ten Thousand Cents – Section close ups from Ten Thousand Cents on Vimeo.